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The Commodification of Self

Gael MacLean

OnlyFans and the new currency of American Life


Watercolor of steaming mug of coffee next to a newspaper, sunlight streaming through window, morning.
Morning reflections.

As the morning sun filters through the blinds, I find myself settling into the comfort of routine — a pot of coffee simmers on the stove, its rich aroma promising clarity and warmth. My laptop, a gateway to the world’s digital warehouse, awaits my curious tap.


I’m in search of substance, a piece of journalism that demands my attention longer than it takes for the coffee to cool.


I chance upon Drew Harwell’s work in the Washington Post, a piece stretching across twenty-eight pages when printed — a significant consideration in this age of digital brevity. It’s a deep dive into an OnlyFans empire, not merely a voyeuristic peek but a mirror to the American psyche’s current fascination with self.


I’ve never patronized OnlyFans—the world of adult entertainment orbits outside my gravitational pull of interest. Yet, the pull of curiosity is undeniable — the lure of understanding over judgment, a quest to comprehend what drives the human spirit to such enterprises.


And therein lies the heart of the matter—it’s not about pornography.


That’s merely the vessel.


It’s about the American infatuation with the self — the ‘I’ that must be satiated, adorned, and ultimately monetized. It’s a story of instant gratification, where adoration and greed are not just by-products but the currency of the realm.


This digital stage has become the coliseum of modern-day gladiators, where individuals battle not with swords but with selfies, the applause measured in likes and follows. It’s a pursuit of fame that promises riches and asserts one’s body as a tradable commodity — an asset in the most literal and disturbing of senses.


How did we arrive here?


American individualism, once a rugged pursuit of self-reliance as Emerson and Thoreau might have mused, has morphed into a curated display of the self. It’s no longer just about being capable and independent — it’s about being visible, being enviable, being consumable.


The psychological underpinnings are complex.


There’s an innate human desire for validation these platforms exploit, tapping into our deepest insecurities and rewarding us with a dopamine hit for every view, every like. Yet, the mental toll is a chapter often left unwritten — behind the filtered façade, the psychological well-being of these digital entrepreneurs hangs by a thread.


Economically, we’ve witnessed a shift.


The gig economy, once the domain of the Uber drivers and TaskRabbit workers, has expanded into the intimate corners of personal life. Content creation, once a term reserved for marketers and media professionals, is now a pursuit available to all, at a cost.


Culturally, the impact is seismic.


The relentless focus on personal branding has infused a narcissistic vein into our society. The paradox of seeking authentic connection in a realm that rewards artifice is lost on many but painfully apparent to the discerning eye.


Technology, ever the enabler, has made it possible to broadcast life’s minutiae to a global audience, turning privacy into a relic and self-exposure into a norm. What was once shared among friends and family is now merely content, a means to an end, in the most public of domains.


We must tread carefully on this ethical tightrope. The exploitation of one’s image, the blurred lines between consent and coercion, the erosion of privacy — these are not trivial matters but the fundamental battlegrounds for the soul of our culture.


As we project into the future, we must ask—is this crescendo of self-promotion sustainable?

Will the scales tip in favor of introspection and digital minimalism, or will we spiral further into the void of vanity?


The substance I seek in my morning ritual is more than the written word — it’s a quest for understanding the complexities of the self-centric universe we’re navigating.


As my coffee grows cold, the questions percolate, leaving a residue of contemplation long after the last sip.



 

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